Posts Tagged ‘iQuote Banner Ads’


HP iQuote More Banner Ad Functions

October 5, 2011

Further improvements to the way Banner Advertising displays and functions. There are many actions that are supported by Banner Adverts and for the user it is not always clear what clicking the advert will do. So now we are starting to incorporate “hover text” with each new advert. E.g. Click Here to view Supported Options.

PrintBanner Adverts in HP iQuote can launch a new Quote, link to a page/PDF/App and open an Option Category. New to HP iQuote is a function that can search for text/parts and display the results – so an auto-search function. This is very powerful as HP iQuote Users can see a relevant option, click and add in seconds.

Example: if you want to see Microsoft ROK SKUs click on the ROK Advert (above) and HP iQuote will do the search for parts that contain ROK. If you already have Microsoft ROK in the Basket/Cart the advert won’t display. As part of this specific adverts the Development Team also limited the results to a specific number of options.

“If Marketing has one goal, it’s to reach consumers at the moments that most influence their decisions.”

Remember if you are an HP iQuote User: Banner Adverts in HP iQuote do things that save time !


Why iQuote Adverts are Valuable

August 8, 2011

Banner advertising in iQuote is worth taking notice of. We know that online advertisements are often ignored but advertising in iQuote does clever stuff. This is an important distinction from other random banner advertising whether you are an iQuote User or an iQuote Advertiser.

Take this advert as an example….it’s clever:


Why is it clever? Answers:

  1. It is displaying because it knows you don’t have a Tape Drive installed. So it is prompting you to ask the question and make a larger sale.
  2. If you click it iQuote will direct you to the Tape Drive section. This is easier and quicker than finding it manually.
  3. If you add a Tape Drive it gets replaced by a different Banner Advert or just disappears from view.
  4. For Advertisers we can record how many times it displays and is clicked. And of course iQuote can measure the pitch rate for any options against any system unit.

Other examples: iQuote Adverts can link to PDFs, Applications, Web Sites, Facebook/LinkedIn or even launch a new quote in iQuote.

iQuote is not just about creating a good configuration quickly and easily. Through the iQuote Adverts and the Validation Checklist iQuote is helping you to expand the solution and therefore the sale.


HP Storage Advertising Campaign

June 29, 2011

Look out for a series of advertisements in iQuote to help drive your HP Storage Number UP. Live now: a Tape Drive attach advert (see below).


Simply quoting a Backup Device can increase your deal size and margin. These Banner Adverts are in place to provide you with a memory prompt but also with this advert click it to show compatible options within a quote. Simple.

We’ll be adding new HP Storage adverts in July around the presence of HP Storage systems in iQuote and how EASY they are to quote, but also how P4000 can add value to VMware implementations.


TS Europe’s Advertising Campaign live in iQuote

May 16, 2011

Click on the Banner Adverts to access great educational collateral within iQuote. Many iQuote Users will have noticed Banner Advertisements in iQuote from the HP TS (Care Pack) team in EMEA (see image here). Click on them to get instant access to loads of sales information in PDF format. It explains customer requirements and how HP Care Packs can be combined to create compelling solutions for customers. So if you want to maximise each Sales Opportunity for HP Services everything you need is there.

To make it easier: when you click on an advert when quoting ProLiant Servers (most of them) iQuote will display recommended solutions and part numbers for that range.