Archive for the ‘Reviews’ Category

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Impact of Covid-19

April 30, 2020

Everybody at channelcentral recognizes the human tragedy created by the coronavirus (Covid-19) pandemic. Life will never be the same; it seems. We’ve been very fortunate so far to have only one staff member testing positive for the virus, and that person is recovering, albeit with challenges.

Many of our customers and suppliers have responded to the economic conditions by furloughing staff, moving to home working and gearing their services to support the current (extraordinary) needs of people consuming IT.

Frank Sohn, a Configure Price Quote (CPQ) specialist at MGI Research LLC, has commented in a recent blog, on data that G2 has shared showing a surge of interest in sales tools over recent weeks, including CPQ tools.1 These tools offer the digital transformation of sales processes, essential for selling remotely and driving eCommerce – both critical factors for many businesses at present.

We had no real expectation of the impact of Covid-19 on the CPQ services we offer, and it’s been interesting:

1. Utilization has been lower but not ‘super low’. Even allowing for countries with strong lockdowns in place, and also being high users of our applications (UK, US, Spain, Italy, France as examples), people are still quoting tech products.
2. The disruption to the global supply chain has meant that:
a. Orders that would usually be executed directly from the factory, now, understandably, have much longer lead-times.
b. Vendors who also offer products for sale from Distributor Inventory have seen more interest.
3. Companies with robust eCommerce offerings have fared better than those without.
4. Very large companies tend to view investments over a much longer timeframe, so although the disruption seems like a long time, it’s hopefully going to be one or two quarters. Hopefully.

That’s not to say that the market is buoyant: it isn’t. We expect that once the virus infection levels start to recede, we’ll see a spike in demand for technology as businesses re-start projects. It’s highly likely that some companies may re-engineer, maybe to enhance their online customer experience (CX) or put renewed focus on local inventory.

Everyone, please stay safe.

1 https://www.linkedin.com/pulse/configure-price-quote-software-support-recovery-from-covid-19-sohn/?trackingId=yChUGNFrSZOpEHUI4f%2FcvQ%3D%3D

Watch the video summary here:

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Buying Servers Online UK eCommerce Survey – Reviews

November 21, 2018

In our third Blog featuring ‘Buying Servers Online UK eCommerce Survey’, we’re looking at the coverage and quality of sites that offer Reviews. In a B2C context Reviews offer enormous value to a buyer. Buyers are very interested in Reviews and will often base their ultimate buying decision on them. Buyers are also increasingly aware of Fake Reviews and this can lead to disappointment when products fail to live up to online claims.

When channelcentral reviewed Reseller/Retailer Sites many of them didn’t show Reviews at all, and overall the number of Reviews was quite low. This reflects the B2B nature of Servers, and it was evident that some sites had Reviews as part of the store experience because the breadth of products they offered crossed over into B2C products.

Reviews in Numbers

Only four of our 21 Resellers showed Reviews at all and three out of a possible 25 products were reviewed. With a relatively low number of Reviews on the Servers one thing was very clear: empty review pages gives the user no confidence that the site is ‘fed and watered’.

Which Review Providers?

Clearly when looking at Amazon, their Reviews were native to Amazon. Other Retailers also used a Review function that appeared native to their store. We also saw specialist Review Companies such as Reevoo and Testseek. The benefit of using an independent review service is that data hasn’t necessarily been provided by users of that site, but users of an aggregated service.

Other Observations
A couple of other interesting behaviours:

  • Unusually, one Reseller has used its own staff to review products, and while in a B2C context that would be contentious, in this context it felt reassuring that the Reseller was prepared to share product pros and cons etc.
  • One Reseller showed a popularity rank within Servers which was interesting, but may lead to confusion. A user may be buying the 50th ranked Server because it’s a better fit than the 1st.

Best Practice

If the user experience is not improved by the use of Reviews the advice has to be to suppress them, unless data is present. Reviewing products that you sell is possibly a little tenuous? Server popularity may be confusing, off-putting even (yay I’m buying the 43rd most popular Server!). If one of the data aggregation Review companies has great product coverage in the B2B space: that’s worth investing in. Otherwise leave Reviews to B2C.

There is certainly a gaping opportunity for online sellers in the industry to improve their Reviews features to enhance the purchasing and decision making process for buyers. How to get more buyers to provide useful reviews on products? One suggestion might be to offer incentives for fully completed reviews, perhaps free delivery on the next order.

A well informed buyer is far more likely to be a confident, assured and satisfied buyer. And a satisfied buyer is likely to re-purchase.