A successful software implementation requires a combination of People, Process and Technology. Often underestimated in its importance, a key marketing and communications plan ensures the difference between ticking the box that software has been implemented, through to a thriving utilization and change in employee/customer behaviour.
Generate user adoption for your CPQ software with a pro-active, engaging strategy. Crucial to success is a stakeholder and project evangelist; a media savvy individual within the organisation who crusades to drive adoption and consequently utilization.
Include in your plan as many of the following as possible:
- Keep communication channels open and regular during project implementation with staff and customers.
- Hold a launch kick–off session, including training.
- Create a landing page to link to the software for staff and customers.
- Implement Deep-linking to connect your webstore to your CPQ application.
- Incentivize staff with sales objectives, tracked in the software over a specific sales period.
- Create and share social media announcements.
- Make your training and marketing support resources easily accessible.
- Feature a demo stand at your employee and customer events.
Boosting utilization rates will result in better employee and customer satisfaction, ultimately leading to a stronger bottom line for your business.
For further information on channelcentral’s CPQ application-specific best practice for successful implementation and driving utilization, please email marketing@channelcentral.net.
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