Archive for August, 2019

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CPQ Application B2B Banner Advertising – The Right Tool For The Right Job

August 16, 2019

The key to successful marketing is targeting the most relevant target audience in the right place at the right time with the right message.  Sales conversion, from awareness to purchase, is having the right communication and requiring minimal effort from the buyer.  Configure Price Quote (CPQ) application banner advertising can make a significant contribution to a holistic campaign or tactical promotion.

Marketing mix

Once marketing planners have devised their strategy and plan, existing and potential customers are segmented into groups, generally characterised by their needs.  Targeting the chosen group or audience with a communications message is usually achieved by a ‘marketing mix’; a carefully planned mixture of media, such as advertising, public relations, digital marketing and exhibitions.

Decision making process

A mixture of marketing communications media is typically used supporting a buyer through the buying decision making process, commonly known as AIDA, (Awareness, Interest, Desire, Action).

Using social media will raise awareness of a product or brand, as will display advertising.  Newsletters, paid searches and search engine optimization (SEO) will support interest and desire in a product or services.  Email marketing has been used heavily over the last decade to drive decisions, often combined with promotions.

Promote action where action is required

A banner ad in a CPQ application is in a totally focussed environment:  a user or viewer of the banner ad already has awareness, interest and desire for such products.  A CPQ application tool which integrate to an ecommerce platform is the perfect medium to convert desire to action, allowing a user to seamlessly update their shopping cart with a pre-configured discount bundle by simply clicking on a banner ad.

If the banner ad in the application is part of a larger integrated marketing campaign with the same consistent branding, there will be a higher level of recognition and trust for the target audience.  Furthermore, a focused campaign is likely to bring down cost and increase revenue for the advertiser.

To find out more about CPQ application banner advertising email marketing@channelcentral.net