Archive for September, 2018

h1

channelcentral Sponsors Canalys Channels Event, Barcelona 2018

September 26, 2018

We look forward to seeing you all there on the 9th-11th October 2018!

channelcentral is a proud sponsor of Canalys for the first time. Having experienced the event as a delegate, seeing what a magnet it is for Vendors and Channel Partners, we decided to open up the Marketing Budget. Our logo is displayed amongst ten or so vendors under the Emerging vendor category (see other Emerging Vendors below).

Two of our top Executives are attending:

Dan Mason, CTO and Founder of channelcentral.net.
https://www.linkedin.com/in/channelcentral

Greg Starks, CSO (Strategy) of channelcentral.net.
https://www.linkedin.com/in/gregstarks/

Both are available for 121 meetings via the Canalys Meeting App or more informally on a stand we’ve booked. So please tell us what you need to improve your customer experience.

It’s the perfect opportunity for our European customers to spend some face to face time with channelcentral.

Click here for more information about the event.

 

Posted in channelcentral.net, DaaS, Hewlett Packard, Marketing, Product Management | Tagged , , | Leave a Comment »

h1

SEVEN Dysfunctional User Experiences Buying Services Online

September 25, 2018

If you’re selling services as an attach to IT products, you need to make it as easy as possible. Users will have searched, researched and selected a product, but without a service the user may be reliant on basic warranty that rarely matches the need or product lifecycle.

So when you’re purchasing that product it’s absolutely essential that attaching a service, potentially from a large list of services, is obvious, easy, intuitive, appropriate. It’s a shame that’s rarely the case and here are the main eCommerce blunders that users often experience:

1. Duo: a site is so poorly structured or has terrible data management that you have to buy the product, then circle back to find a service (often from a different web site), buy it as a separate journey, often to the same basket. And if you get it wrong…

2. Mashup: when looking for a service you have to trawl through all of the hardware accessories and software add-ons to find services.

3. Bookworm: there are so many services offered that you are reading dozens of part descriptions trying to decode them and select the best one for your budget.

4. TLA: product descriptions that use so many proprietary acronyms that part of your buying experience is Googling acronyms.

5. Shapeless: random parts in random order with no element of what the Manufacturer or Retailer would recommend.

6. Tumbleweed: literally nothing compatible is shown at all.

7. Cat Food: sites that use “Big Data” often offer items as complementary that are totally irrelevant. Cat food with your Laptop?

CPQ Applications or CPQ Data Services can fix this. Compatibility, recommendations, plain English filters, acronym ‘expanders’, consistent descriptions even through to Device as a Service plans. No more Cat Food.

Attaching services to products is a huge market opportunity for Manufacturers and Channel Partners. Very simple actions can drive major advances in user experience and ultimately Sales.

Click here for channelcentral CPQ Services

Click here for channelcentral boost! Data Services

 

Posted in Channel Business, channelcentral.net, CPQ, CPQ Software, DaaS, Product Management, Quote Software | Tagged , , , , , | Leave a Comment »