channelcentral Blog

It shouldn’t be all about the sales teams! The marketing folk tend to get forgotten when the industry talks about Configure, Price, Quote (CPQ) Software and the benefits that it brings. The truth is, there are probably even more benefits to a Marketing Manager than a Sales Manager. Here are the key ones:

• Return on Investment (ROI) – Time and time again Marketing teams are asked to show their return on investment and it’s not always easy to do. Seeing your quote volumes increase YoY after adopting CPQ Software with detailed reporting not only demonstrates your ROI but breaks it down to a granular level.
• Promotions – Ensure your promotions are not missed or forgotten with auto-add technology in your CPQ Software. Detailed reporting will show you the typical configuration types for market insight.
• Go-to-Market Strategy –  Control exactly when, what, where and who sees your new products and promotions.
• Market Research – With real-time, detailed reporting find out exactly when, what and where your customers are quoting for valuable segmentation data for your next promotions and campaigns.
• Advertising – The most targeted adverts you’ll ever run! Get right to the heart of your market by advertising in your CPQ Software or better still, if your CPQ Software is Multi-Vendor like Freebird, why not sell advertising space and make some money?!
• New Product Introductions – A new and additional route to your customers. The greatest value here is for Channel Marketing teams where Multi-Channel CPQ Software such as Freebird are used. Add your new product at host level and release it to every instance of your tool and instantly you’re market-wide!
• Upsell – Something we are all asked to do more of! It has never been easier with auto-add features  as well as recommended options.
• Brand – Beat your competition with faster quote-to-order cycles and lower error rate (less returns) for a reputation all marketing teams would be proud of.

To learn more about CPQ Software, how it can integrate into all your internal systems and how it can help your marketing (and sales!) teams visit our website or contact us.