iQuote and HP Storage Branding

June 29, 2011

iQuote has transitioned from HP StorageWorks to HP Storage. On June 6 the HP “master brand” has been adopted for HP Storage products. HP has removed the presence of StorageWorks from all of its existing materials. HP Storage is now the new division name, and the new portfolio descriptor is HP Storage. So within iQuote the name HP StorageWorks has been replaced with HP Storage.

According to HP
“This transformation comes as a result of a number of storage technologies brought together by HP – StorageWorks, LeftHand, IBRIX, 3PAR and HP Labs – by combining storage, server and networking innovations, HP is able to remove the use of the StorageWorks sub-brand and create one unified brand which will include all of these.”

More Information (video):

About HP Storage
Developed in response to the forces that are shaping today’s enterprises, and built on HP’s Converged Infrastructure, these solutions offer greater agility and efficiency than ever before; enabling organisations to optimize traditional IT environments, build new private and public clouds and transition to hybrid computing models.

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