Always have an answer to this question…
February 20, 2009
Why does your Company exist? This came up in a book that I purchased called something like ‘Mavericks at Work – why the most original minds in business win’. One of the businesses under review (design/architecture arena) encouraged its customers and prospects to ask competitors this question.
This is such a brilliant question as the natural response is to say “make money” – not great. Clearly it is easier to answer if you make garden sheds compared to services such as Marketing. Maybe even the garden shed is better answered along the lines of “make people’s outdoor life more pleasurable” or “blend practicality with aesthetic quality”.
How would you answer this question?
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