Always have an answer to this question…

February 20, 2009

2820131001_6e1e1c57c12Why does your Company exist? This came up in a book that I purchased called something like ‘Mavericks at Work – why the most original minds in business win’. One of the businesses under review (design/architecture arena) encouraged its customers and prospects to ask competitors this question.

This is such a brilliant question as the natural response is to say “make money” – not great. Clearly it is easier to answer if you make garden sheds compared to services such as Marketing. Maybe even the garden shed is better answered along the lines of “make people’s outdoor life more pleasurable” or “blend practicality with aesthetic quality”.

How would you answer this question?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: