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The Strategy of Chance #2

February 12, 2009

For iQuote we take a feed of pricing and inventory and the format for that feed is pretty much dictated by us. One of the Distributors that we are working with in the UK based our feed on a standard customer file. It included additional information such as inventory due date and the weight of an item.

The result is that we are now able to give iQuote users an indication of when that Distributor is expecting stock replenishment and we have a long-term plan to utilise the weight information to help the user estimate courier costs. Better service for users, totally accidental.

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