channelcentral Blog

I read on the Web that people are becoming “Sales Hardened” so Direct Mails or Telemarketing activities where the Call to Action was to speak to Sales where becoming less effective. It made me wonder what would be a strong Call to Action to replace it….speak to Marketing (who’ll put you through to Sales) or speak to a Consultant/Technical person (would appear to be a stronger one). Events (even Webinars) are a bit hit and miss due to bandwidth out there. Visit this web site or download this….OK but ultimately we do these activities to sell more – and that’s what Sales are there to do.

Interesting as often people get so pre-occupied with the graphics, layout and message that the Call to Action is an after-thought.