Pragmatism (more on Case Studies)

February 9, 2009

Charlie Hoult recommended a great book for anyone working in Technology Marketing. I’m sure everyone had heard of it bar me: Crossing the Chasm by Geoffrey A. Moore. I’m most of the way through it and Charlie was right – good book and I needed it. Why don’t people tell you this stuff earlier?

One of the reasons I blogged about Customer References earlier was the whole section on selling to Pragmatists in the book. I try to judge where the product or service is versus the technology lifecycle for every technology piece I write now.

Charlie is another WordPress Blogger:


Amazon sell the book (here’s the UK link – snappy eh?):


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: